Chen, S. S. & Zhang, J. J. (2025). Market demand for metaverse-based sporting events: a mixed-methods approach. Sport Management Review, 28(1), 121–147.
2024 NASSM Student Research Competition Award, Runner-up
Featured in UGA Today, “The metaverse lets audiences watch sports in a new way”
Chen, S. S., Collins, C., & Collins, I. (2025). Discrimination and subjective player ratings: evidence from China. The Quarterly Review of Economics and Finance, 103, 102033.
Zhao, T. T., Chen, S. S., Mu, L., Bai, Y., Collins, C., & Zhang, J. J. (forthcoming). Staying active in cities: dimensions of urban built environment and mass sport participation. European Sport Management Quarterly.
Cevik, H., Chen, S. S., Mastromartino, B., & Zhang, J. J. (forthcoming). Understanding esports venue operations: how venue characteristics influence spectator outcomes. Marketing Intelligence & Planning.
Liu, F., Zhou, H., Gu, B., Zou, X., Huang, J., Wu, J., Li, Y., Chen, S. S., Hua, Y., Zhou, P., Liu, J., Mao, C., You, C., Wu, X., Zheng, Y., Clifton, L., Li, Z., Luo, J., & Clifton, D. A. (2025). Application of large language models in medicine. Nature Reviews Bioengineering, 3, 445–464.
Over 230 citations on Google Scholar
Chen, S. S. & Zhang, J. J. (in press). Using machine learning and word embeddings to quantify gender stereotypes in Sports Illustrated. In N. O’Reilly & E. Howe (Eds.), Research Handbook on Sports Management and Marketing (pp. ?-?). Edward Elgar.
Chen, S. S., Son, G., & Zhang, J. J. (in press). Managing across cultures: sport leadership. In V. Girginov & K. Girginova (Eds.), Handbook on Sport and Culture (pp. ?-?). Edward Elgar.
Chen, S. S., Jiang, Z., Anderson, B. A., & Zhao, T. T. (2023). Promoting sport business in the metaverse: an overview. In B. Mastromartino & J. J. Zhang (Eds.), Digital marketing in sports (pp. 235–251). Routledge.